Liquid Rebel
Detailing with an attitude of its own.
The brand that cuts the ‘overkill’ in detailing.
The story behind the work
What was the challenge?
The detailing market is an endless range of near-identical products, which makes choosing hard for detailers. And how does a new brand establish itself without drowning in the marketing noise?
What choices did we make?
Liquid Rebel keeps it simple with a carefully curated range. Beneath the tough tone of voice lies a bubbly character, reflected in the chrome logo. For the graphic element, our designer broke a skull down into splashes and gave it a vivid colour, in line with the funky liquids in the bottles.
What did we create?
The web shop was built entirely from scratch, minimalist in black and white so the products take centre stage. Plus a content calendar and a custom GPT that lets the client create content in the right tone of voice. From product labels to bags, boxes and buckets: the brand got every tool it needed.
