Tone of voice
Sound like yourself. In every sentence.
Sound like yourself. In every sentence.
Sound like yourself. In every sentence. We translate your brand personality into language, with a recognisable voice, key messages and examples your team can use right away.
One brand.<br>Ten voices.
Most brands sound different on their website than in their quotes, and different in their quotes than in their job ads. Not because the writing is poor, but because nothing has been agreed. The classic fix, three adjectives on a slide, helps no one: no company wants to come across as inaccessible, inexpert or inhuman.
Multilingual? Then we develop the voice separately per language, with its own examples. A translated voice always sounds stiffer than one that was conceived.
Lead time: three to six weeks as a standalone project.
- A voice position with choices that rule things out
- Rewrites of your own copy, with the old version alongside
- A word list: what we say, what we replace, what never
- Rules for the difficult moments: a price increase, a complaint, a rejection
- A working session with the people who actually write
- An instruction set for your own AI tools, so the standard holds there too
Does this sound like your situation?
Tell us briefly what's going on. The first conversation is free and, at worst, gives you a second opinion.
In practice
Frequently asked questions
Does this also work for a technical B2B company?
Especially there. The more technical the product, the bigger the gap between copy only engineers understand and copy that also brings the buyer and management along.
Isn't this just a writing style guide?
A style guide is about spelling and punctuation. A tone of voice is about attitude: how direct, how technical, how much humour, and how you sound when things go wrong.