Our story

New name.
More conviction.

Duval Branding & Communication became Chapoo. The same people at the helm, a sharper positioning. For even better client guidance in a complex world.

Chapoo: behind the scenes
Brand thinking. Bold doing.

Experience that carries on.
Room to go further.

For years, Duval Branding & Communication was a leading brand agency in Belgium, with more than a hundred brand projects for Belgian and international companies. In 2025, the agency continued as Chapoo, with Creative Family as an additional new shareholder. The name change followed a choice: a sharper focus on brand strategy and brand identity, better client guidance in a complex world and stronger implementation with the Creative Family partners.

What hasn't changed

  • Marc Wellens and Jonathan Moerkens at the helm
  • Brand thinkers for brand sharpness in a more complex world
  • Ongoing collaborations and agreements
  • The results of earlier work
  • A sharper positioning: brand strategy and brand identity
  • Joining Creative Family, for campaigns, content and production
  • A clear way of working: fixed phases, fixed prices, involvement through to roll-out

Questions about approach, timing or budget?

All answers