From sharp idea to strong brand.
Strategy, identity and everything in between. Six disciplines, often combined, sometimes separate. Always in the same order: first decide what is true, then build what makes it visible, then make sure it lasts.
Rebranding
A brand that fits where you are heading again. We bring strategy, story and form back together.
Brand strategy
Sharp choices. A clear direction.
Visual identity
A face of your own. Recognisable everywhere.
Naming
It starts with a name that sticks. A name that fits your story, sounds good and can travel to new markets.
Tone of voice
Sound like yourself. In every sentence.
Brand book
A strong brand, in good hands. We document how your brand works.
First decide.
Then build.
Every phase has a fixed price, a fixed result and a decision point. You are never locked into the full project before you know what the first phase delivered.
Discover
Conversations with management, sales, HR and/or clients. A look at the competition and at what the market is searching for. Existing research and figures we use rather than redo.
Decide
The brand positioning: one choice you can stand behind and that requires you to give something up. Plus the brand architecture, when more than one brand is involved.
Build
A name when one is needed. Story, tone of voice, visual identity, and the communication carriers where the brand truly becomes visible.
Roll out
Guidelines, templates, training for your own people and guidance for the parties applying the brand. This is where most projects break down, and where we stay the longest.
What we don't do
No media planning, no performance marketing and no ongoing social editorial work. For that, we have specialised partners within our Creative Family, and we are happy to bring them to the table, taking on a directing role if you wish. But we don't pretend to be them.
And no brand work without management at the table. A positioning that isn't supported by those who decide is a presentation, not a brand.
Which discipline fits your question?
Tell us briefly what's going on. The first conversation is always free of obligation and, at worst, leaves you with plenty of inspiration.