One session.
A clear verdict.
Independent brand and corporate marketing advice for business leaders. Not an agency you have to hire, but two experienced brand thinkers who sit down at the table with you: Marc Wellens and Jonathan Moerkens.
Your company is doing well.
Does your brand carry that value too?
Many companies are operationally stronger than their brand shows. They grew, acquired, innovated, but the story to clients, talent and investors lagged behind. That gap between what your company is worth and what your brand makes visible costs you every day: in sales conversations, in recruitment, in valuation.
Not every brand question calls for an agency, a pitch or a six-month project straight away. Often you first need a sharp, independent verdict from people who have seen your situation before. That is what Advisory is for.
“We don't know your sector better than you do. We've just seen your situation more often.”
For CEOs, managing directors and boards at a turning point
- A succession or generational change is coming
- A merger or acquisition has happened, or is being prepared
- The company is growing faster than the brand can keep up
- A funding round, sale or new market calls for a clear story
- You wonder whether you really need a rebrand, or something else
Introduction
A short, free conversation. Together we check whether Advisory is the right format. If not, we'll tell you.
Preparation
We immerse ourselves in your company, your market and your communication, based on what you share and a short questionnaire.
The session
Three to four hours with you and whoever you want to bring. Sharp questions, open conversation, no presentation.
The advice
Within ten working days, action-oriented advice, signed by both advisors.
Your choice
You implement it yourself, with your team, with a partner of your choice or with Chapoo. Further sparring is possible, but not required.
- An independent diagnosis: where does the real issue lie, and is it a brand question?
- Concrete recommendations, in order of priority
- An assessment of what is needed: from doing nothing to an action-oriented project
- Advice you can share with your management, your board or your shareholders
Advice, not a sales pitch.
The Advisory fee is deliberately not offset against a later assignment. That way, we have no interest whatsoever in recommending more than you need. If our advice is to do nothing, you get that in black and white.
Marc Wellens
Almost thirty years of brand and communication experience, including as managing director at Duval Guillaume Corporate and twelve years at the head of Duval Branding.
Jonathan Moerkens
More than twenty years of experience, including at Duval Guillaume and Saatchi & Saatchi Brussels, as CEO of StoryMe and eight years as managing director of Duval Branding.
Advice you can act on.
Within ten working days, you receive action-oriented advice. Then you choose: implement it with your team, with Chapoo or with another partner.
Frequently asked questions
What is Chapoo Advisory?
Independent brand and corporate marketing advice for business leaders. Marc Wellens and Jonathan Moerkens prepare for your situation, hold one session and deliver written, action-oriented advice.
What does Advisory cost and what do we get?
The fixed price is € 4.500 excluding VAT. The session lasts three to four hours. Within ten working days, you receive clear, action-oriented advice, signed by both advisors. The fee is not offset against a later implementation assignment.
Do we have to continue with Chapoo afterwards?
No. You can do nothing, implement the advice yourself or choose a partner. The advice is separate from any implementation assignment. Further sparring or guidance is available whenever you want.
Who attends the session?
On our side, always Marc and Jonathan together. On your side, you decide: just the CEO, or together with a partner, the successor or your head of marketing.
How does it differ from a brand scan?
Advisory is a board-level verdict on your brand and your corporate marketing, separate from any implementation. A brand scan can be a first step in a brand project with Chapoo.