Argen-Co
A cooperative with character.
Money that talks, and now smiles too (just like the planet).
The story behind the work
What was the challenge?
Argen-Co is a financial cooperative that helps investors save sustainably: bringing people and resources together to sow impact, visible on the planet and tangible in the portfolio. To appeal to a younger audience without fully repositioning the brand, it needed a refresh.
What choices did we make?
We refreshed the identity so that it gets people moving, just as Argen-Co gets money moving. In the graphic element, our designer replaced the tree with an arrow pointing to the future: the brand is not a branch of Argenta, but confidently charts its own course. For photography, we chose a two-layered approach instead of standard stock images.
What did we create?
The website feels less distant than is usual in the financial sector: colour accents, rounded sections, more appealing imagery, short readable blocks instead of long paragraphs. Plus mock-ups for numerous touchpoints, from ads to a mood video.
