Serious thinking.
Good company.
Strategists and makers. Directly at the table. Jointly responsible for what we send out into the world.
An open mind.
An opinion of our own.
Chapoo is an independent branding agency in Antwerp. We build on the experience of Duval Branding & Communication, with a sharper focus: brand strategy and brand identity for companies at a turning point. An acquisition, a generational change, a new market, a growth spurt.
We work from Antwerp, in Dutch, English and French, for clients in Belgium, the Netherlands and beyond, as far as the Middle East.
Two brand thinkers.
One conviction.
Chapoo is led by Marc Wellens and Jonathan Moerkens. Together they have more than fifty years of experience in brand strategy, communication and agency leadership, for multinationals, family businesses and scale-ups. They sit at the table themselves on every project: from the first conversation to the last working session.
Jonathan Moerkens
Co-founder & brand advisor
Jonathan has more than twenty years of experience on the brand side and the agency side. He started in sales and marketing at Campbell Foods, was senior account manager at Duval Guillaume and business director at Saatchi & Saatchi Brussels. He was CEO of StoryMe and led Duval Branding as managing director for eight years.
His clients have included Lotus Bakeries, PepsiCo, ASML, Samsonite Europe, Port of Antwerp, Carlsberg and Renewi.
“Jonathan has little patience for brainstorms without strategic grounding. He makes sure ideas land.”
Marc Wellens
Co-founder & brand advisor
Marc has worked on brands and communication for almost thirty years. He started in TV production at EyeWorks and in PR at PR-Force, became senior account manager at BBC Communication and rose at Duval Guillaume Corporate to client services director and managing director. He then co-founded Duval Branding, which he led for twelve years and which is Chapoo today.
His clients have included DEME, Deloitte, Delhaize Group, Telenet, Puratos, Matexi, Brussels Airport and Reynaers Aluminium, as well as clients in Dubai and Abu Dhabi.
“Marc starts from his gut feeling, and dares to ask the question nobody else asks.”
Marc has worked on brands and communication for almost thirty years. He started in TV production at EyeWorks and in PR at PR-Force, became senior account manager at BBC Communication and rose at Duval Guillaume Corporate to client services director and managing director. He then co-founded Duval Branding, which he led for twelve years and which is Chapoo today.
His clients have included DEME, Deloitte, Delhaize Group, Telenet, Puratos, Matexi, Brussels Airport and Reynaers Aluminium, as well as clients in Dubai and Abu Dhabi.
“Marc starts from his gut feeling, and dares to ask the question nobody else asks.”
Jonathan has more than twenty years of experience on the brand side and the agency side. He started in sales and marketing at Campbell Foods, was senior account manager at Duval Guillaume and business director at Saatchi & Saatchi Brussels. He was CEO of StoryMe and led Duval Branding as managing director for eight years.
His clients have included Lotus Bakeries, PepsiCo, ASML, Samsonite Europe, Port of Antwerp, Carlsberg and Renewi.
“Jonathan has little patience for brainstorms without strategic grounding. He makes sure ideas land.”
Why two?
Because a good brand needs both: the courage to ask the uncomfortable question, and the discipline to turn the answer into a plan that works.
- Brand work starts with what is true, not with what is pretty. That sometimes leads to uncomfortable conversations. Those conversations are the groundwork.
- A brand that rules nothing out means nothing. Every positioning we create explicitly lets something go.
- The work doesn't stop at delivery. Brands don't break in the final presentation, but in the year after.
- We tell you when you shouldn't do something. Even if that means a smaller assignment for us.
Dedicated team.
Short lines.
You work with a fixed core team that stays the same from start to finish, supplemented by specialists per project. There is no account layer between you and the people doing the work. We work in fixed phases at fixed prices, so you can decide again after every phase.
Dedicated team.
Big family.
Chapoo is part of the Creative Family group. Within the group, we are the specialist in branding and brand communication. For campaigns, content and production, we bring the right specialists together, without you having to look for a second agency. Chapoo keeps the directing role, so the client is fully taken care of.
Chapoo is a member of Belgian Branding, the network of Belgian branding agencies within the professional association ACC.
Feel at home here?
We regularly look for people who think strategically and love to make things. Check the open positions, or simply send us something you've made.