Eurotuin
A garden brand that keeps growing.
Shop till you crop: smart icons and colours make Eurotuin bloom.
The story behind the work
What was the challenge?
A garden centre sells thousands of products to people who often don't yet know exactly what they're looking for. Eurotuin wanted a brand that shows the way in store, and that gives people a reason to drop by outside it. Recognisable and contemporary, without losing the warmth of a garden shop.
What did we create?
An identity with iconography, colour palette and applications in store and in communication. A system that grows with the seasons and the range.
