Renewi
From waste to new value.
Renewing Earth: from waste collector to driver of the circular economy.
The story behind the work
What was the challenge?
Renewi turns waste into raw materials and new products. Yet many people saw the company mainly as a waste collector. A perception problem: what the company actually does was bigger than what the market saw.
What did we create?
A campaign with ‘hero’ animations that make the transformation from waste to new raw material tangible, deployable across Renewi's communication channels.
