Dossche Mills
A new standard for sustainable flour.
Terah, the long-term programme for low-carbon flour.
The story behind the work
What was the challenge?
A quarter of global emissions come from agribusiness, with wheat cultivation as a major factor. Dossche Mills supports pioneering farmers who grow low-carbon wheat, for clients with ambitious sustainability goals. That unique expertise had to become communicable, for farmers, bakers, industrial buyers and partners at the same time.
What choices did we make?
Within the Dossche Mills universe, we built a brand that connects people from lab to land. Terah uses the same letters as earth and underlines the will to bring activities into harmony with the planet. The Footprint Program shifts the focus from emissions to restoring entire ecosystems.
What did we create?
Earthy tones from the wheat field palette, combined with a vibrant blue-green gradient. The wheat grain became a versatile building block for logo, patterns and icons. The charter, The Impact Pact, brings all the data together in an accessible read for farmers, clients and partners.
