Brokers in Excellence
Independent entrepreneurs. One strong brand.
The energy lies in the synergy of independent entrepreneurs.
The story behind the work
What was the challenge?
What does working together cost? That was the question insurance brokers Sharp, Huysman Verzekeringen and Jean Crab & Fils were wrestling with. Especially in a sector that demands heavy investment, while foreign capital providers tempt with takeover bids. Taking the bait costs autonomy and identity. All three took a step back and jointly founded Brokers in Excellence: a network in which each member stays at the helm of their own ship while sharing in pooled expertise.
What choices did we make?
To reinforce the excellence in the name, we designed a logo with stars as its starting point: a quality label. The tagline Sterk in ondernemen, straffer in verzekeren (strong in business, even stronger in insurance) captures both the service and the entrepreneurship. Logo and typography are crisp and professional, with a playful accent that keeps the whole approachable. The spark returns as a cut-out in frames and letters, weaving all the designs together.
What did we create?
Because the full website was still in the works, we built an animated one-pager as an introductory guide to the brand, aimed at partner brokers, private clients and SMEs. From notebooks and business cards to annual report folders: mock-ups that bring the brand to life. The press announcement made De Tijd and created extra visibility in the sector.
