Anza Pro
A brand for people with craftsmanship.
Anchoring the brand to lift the image.
The story behind the work
What was the challenge?
With its rollers, Anza Pro is the go-to choice for professional painters: advanced technology, intensively tested, ergonomic, built for efficiency. What started as a simple request for staff sweaters grew into a brand update and a communication campaign. The brief was clear: the logo stays.
What choices did we make?
In consultation with the Belgian marketing department and the Swedish headquarters, we focused on the finishing. We portrayed the professional painter as a top athlete, highlighting the physical demands of the job. Every strong performance is the result of preparation, dedication and the right equipment. Real figures illustrate just how tough the job is.
What did we create?
No new logo, but a new graphic element as a versatile building block, and the advice to let the powerful Anza Pro orange stand out more as an eye-catcher on the shelf. With well-known painters as ambassadors, we shot imagery for print and web, and gathered quotes that give the campaign substance. A second campaign for the new brush range is in the works.
