Wereldhave Belgium
We know what it takes to make it work
The Sage is the name and brand for two fully renovated company campuses of Wereldhave Belgium, in Vilvoorde and Antwerp. It offers peaceful offices where professionals meet and focus. Our identity gives Wereldhave Belgium the elements to become top of mind in the "office for rent" category.
The story behind the work
What was the challenge?
Wereldhave Belgium is a real estate company that focuses on commercial property: shopping centres and offices. It had two existing company campuses, in Vilvoorde and Antwerp, both fully renovated. To market them, it looked for a positioning that would honour its heritage and appeal to the right audience. The offices also needed a distinctive visual identity to become top of mind in the "office for rent" category. We took up the task together and worked it out in workshops, inspired by the unique experience and clear-headed approach of Wereldhave Belgium.
What choices did we make?
We named the offices The Sage, a name as fresh as the minty herb. It sets the tone: peaceful, sound and inspiring offices where professionals can meet and focus. There is no office dog and there are no trendy distractions that some companies use to win the war for talent. The workplace is comfortable yet functional, and amenities serve a purpose. Ambition, performance and results are not taboo at The Sage. The colour scheme matches the interior of the offices. Blue radiates reassurance, green is naturally peaceful and yellow sparks energy. Our graphic element, 'Heads in Harmony', symbolises the philosophy of "making minds meet and perform". The three heads stand for the three stakeholders: employers, employees and Wereldhave Belgium. They look to the right, towards a bright and fruitful future.
What did we create?
We created the name, the positioning and a visual identity with elegant yet alluring elements. Wereldhave Belgium knows that a healthy work-life balance is the cornerstone of people's productivity. That is why fresh lunch, snacks and coffee on site are part of The Sage's mission. Both The Sage Vilvoorde and The Sage Antwerp have a restaurant and a takeaway service, and we developed various applications for them: quotes for the toilet stalls, window stickers, gadgets, signage and an inviting brochure. Clear and crisp animations on the outside displays communicate messages to visitors and passers-by, from the dish of the day to afterwork seminars.