Vanden Borre
A better-looking brand to make people look better
Vanden Borre is a household name in Belgium. We rebranded it, with an updated identity and updated onsite and online communication. The aim was a clearer offer and clients who feel more confident in their choice.
The story behind the work
What was the challenge?
Vanden Borre is a household name in Belgium, so a rebranding called for great care. When you sell appliances and electronics, reliability is key. The brand had to make the offer even clearer and make clients even more confident of their choice.
What choices did we make?
We handled the rebranding with great care. We updated the identity and the communication, both onsite and online. Reliability is key in appliances and electronics, so we focused on a clearer offer and on clients' confidence in their choice. The idea behind it: a better-looking brand to make people look better.
What did we create?
We updated the Vanden Borre identity. We also updated the onsite and online communication. The result is a better-looking brand to make people look better.