The Opera District
Inspiring life
Emaar asked Duval Branding to create the visual identity and brand universe for The Opera District, a completely new area in the heart of Downtown Dubai. The circular area is the starting point, and the logo reflects it.
The story behind the work
What was the challenge?
Emaar is Dubai's leading real estate project developer. It asked Duval Branding to create the visual identity and brand universe for The Opera District. The district is a completely new area in the heart of Downtown Dubai, next to the Burj Khalifa. It holds together the new arts and culture movement in the Middle East. This new destination needed a brand universe of its own.
What choices did we make?
Our starting point for branding this new destination universe was the circular area. The area welcomes creativity and supports the arts sector. It also offers visitors hospitality and leisure of their choice. We built the brand universe on that idea, so the shape of the area and the shape of the brand follow the same logic.
What did we create?
We created the visual identity and brand universe for The Opera District. The logo reflects the circular area. It functions as the new epicenter of arts and culture in the world.