Strange Donkey
Designed with painstaking craftsmanship
A legend about a donkey in Vremde inspired the stained glass logo of Strange Donkey gin. We built the branding to match it, with authentic stained glass windows for bars and a box for sharing the gin.
The story behind the work
What was the challenge?
Strange Donkey is a gin conceived locally and praised internationally. Its story starts a long time ago in Vremde, a rural community not far from Antwerp. The people there wondered where to build a new church. They relied on the guidance of a donkey. It makes little sense, yet it is a devout story. The brand is based on this legend, so the branding had to be legendary too. The client felt the same. At Strange Donkey they like to do things their own way, with a headstrong approach and heartfelt commitment.
What choices did we make?
The legend gave us the logo. The story of the donkey is peculiar and devout, so we designed the logo as stained glass, with painstaking craftsmanship. The branding had to be as legendary as the story behind it. Bars that serve Strange Donkey gin are sacred places, so the logo had to exist as real stained glass too. For the packaging we worked closely with the client. Their headstrong approach and heartfelt commitment sounded familiar to us. Some people prefer to keep Strange Donkey all to themselves. For those who feel generous, we wanted a way to share the gin.
What did we create?
We designed the stained glass logo and had authentic stained glass windows of it made by a local artisan. They are probably the most exclusive POS material our production manager has ever handled. We created the packaging in close collaboration with the client. For those who feel generous, we developed a box to share the complete gin experience. It contains both summer and winter flavours, elegant drinking glasses and custom-made ice cubes for the distinguishing finishing touch.