Spaas
Light up your life
Spaas has made candles since 1853 and was ready for a make-over. Duval Branding revised and updated all brand building blocks and guidelines and added a new tagline: 'Light up your life'.
The story behind the work
What was the challenge?
Spaas began in 1853 as a small, local candle factory in the town of Hamont, in Limburg. Over the past 162 years the company has grown steadily. It is now one of the most important European players in the candles market, with 250-plus employees. Spaas is market leader in Belgium and a respected international supplier with a strong home base in Europe. After all that growth, it was time for a make-over. The brand had to show the fresh spirit of the company today.
What choices did we make?
Duval Branding revised and updated all brand building blocks and guidelines. The make-over covered the full set, so every part of the brand follows the same renewed approach. Spaas also received a new tagline: 'Light up your life'. The line suits a company that makes candles, and it underlines the new, fresh company spirit.
What did we create?
We delivered a revised and updated set of brand building blocks and guidelines for Spaas, together with the new tagline 'Light up your life'. The result gives the Belgian market leader and respected international supplier a fresh base for its brand.