Sibomat
Building a brand they could only dream of
Sibomat is a renowned specialist in timber frame construction and has built some 7000 houses since 1979. We positioned it as the most reliable partner and moved its communication from rational to emotional. A fairytale book with a pop-up dream house became the face of that idea.
The story behind the work
What was the challenge?
Building a house, a home, is one of the most important decisions people make in their lifetime. People look for a partner they can trust to turn their dream into reality in the most carefree way possible. Sibomat is a renowned specialist in timber frame construction. Since its start in 1979, it has built some 7000 houses. Its communication had a purely rational approach and focused on the practical advantages Sibomat offers. Yet building your dream house remains a decision with high emotional involvement. The communication had to reflect that.
What choices did we make?
We positioned Sibomat as the most reliable partner, guaranteeing its clients the best experience throughout the entire construction period leading up to the realization of their dream house. On a communication level, this meant evolving from a purely rational approach to emotionally charged communication. Sibomat can help you to realize your dream. That goes a lot further than respecting timings and budget, however important those are. The tagline (To build like that, it's a dream come true.) links the two main elements: the building process and the resulting dream house.
What did we create?
We made a fairytale book with a pop-up dream house. It turned out to be the perfect visualization of this insight, combining anticipation and wonder. The overall emotional style of communication was further applied to brochures and leaflets, new style 'experience' showrooms, exhibition stands, and advertising both online and offline. Each of these is a building block for a strong and consistent brand.