Puratos
Reliable partners in innovation
We enhanced Puratos, a strong B2B brand, towards all of its stakeholders. All departments and the corporate brand now sit in one brand universe. The new brand design is varied, colourful and human.
The story behind the work
What was the challenge?
Puratos was already a strong B2B brand. The task was to enhance it towards all of its stakeholders. All departments and the corporate brand had to be aligned into one strong and solid brand universe.
What choices did we make?
We aligned all departments and the corporate brand into one brand universe. We made the brand design more varied, colourful and human. We kept all of the brand's stakeholders in view while doing so.
What did we create?
We redesigned all corporate and product communication items. The result is a new brand design that is more varied, colourful and human, and one strong and solid brand universe for all departments and the corporate brand.