Selected work

PrimaDonna

Expert in luxury lingerie

Expertise
Brand identity · Communication
Sector
Lifestyle
Year
2017
PrimaDonna: case image.
The idea

We created a stylish and luxurious brand universe for PrimaDonna. The focus is on one fact: PrimaDonna is probably the best bra for large cup-sized women.

PrimaDonna: case video.
PrimaDonna: case video.
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The story behind the work

What was the challenge?

PrimaDonna is probably the best bra for large cup-sized women. The challenge was to build a stylish and luxurious brand universe around that fact.

What choices did we make?

We put that fact at the center of the brand universe. Everything revolves around PrimaDonna as the bra for large cup-sized women, in a style that feels luxurious.

What did we create?

We created a stylish and luxurious brand universe for PrimaDonna, an expert in luxury lingerie.