Oresto
New identity, same familiar faces
For Interfrost we created Oresto, a completely new umbrella brand. All 19 foodservice wholesalers in the group adopted the new name and look & feel. Oresto is now a strong endorsement brand for each partner.
The story behind the work
What was the challenge?
Interfrost is the largest purchasing organisation active in the Belgian Luxembourg professional food service industry. Its product range covers food and non-food products from numerous domestic and foreign producers. The organisation consists of 19 foodservice wholesalers. The goal was to turn them into one strong group, consistent and coherent in brand positioning and look & feel.
What choices did we make?
We crafted a completely new umbrella brand for the whole group. It gives the 19 wholesalers one shared name and one shared look & feel, so the group is consistent and coherent in its brand positioning. For each partner, the umbrella brand works as a strong endorsement brand.
What did we create?
We created Oresto, the new umbrella brand for Interfrost's group of foodservice wholesalers. It comes with a new name and a new look & feel. All 19 wholesalers adapted to both. The wholesalers stay the same familiar faces, now under one new identity.