Mio
We helped them to lead the way
We developed a global proposition and brand language for Mio, a pioneer in navigation devices. It helps Mio be appreciated as a possible category leader and brings the acquired Navman brand into the Mio family.
The story behind the work
What was the challenge?
Mio is a pioneer in navigation devices. The brand needed to be appreciated as a possible category leader. Mio had also acquired the Navman brand, which had to become part of the Mio family.
What choices did we make?
We worked on a global proposition and a brand language for Mio. Together they support Mio's position as a possible category leader. They also give the acquired Navman brand its place within the Mio family.
What did we create?
We made a global proposition and a brand language for Mio. We also integrated the acquired Navman brand into the Mio family.