Selected work

Mercier Vanderlinden

We take it personally

Expertise
Brand strategy · Brand identity · Communication · Design
Sector
Financieel
Year
2017
Mercier Vanderlinden: case image.
The idea

Mercier-Vanderlinden Asset Management wanted a brand that matches its renewed vigour. We built a new brand story, a visual identity and a set of communication tools around the personal character of their approach.

Mercier Vanderlinden: image 1
Mercier Vanderlinden: image 2
Mercier Vanderlinden: image 3
Mercier Vanderlinden: image 4
Mercier Vanderlinden: image 5
Mercier Vanderlinden: image 6
Mercier Vanderlinden: image 7
Mercier Vanderlinden: image 8
Mercier Vanderlinden: image 9

The story behind the work

What was the challenge?

Mercier-Vanderlinden Asset Management asked us to refresh their brand and bring it in line with their renewed vigour. Their approach is personal, and the brand had to show that.

What choices did we make?

The personal character of their approach was our starting point. It called for a brand identity that combines character with humanity and reliability. We built the brand story and the visual identity on that combination.

What did we create?

We developed a new brand story and a new visual identity. We also made an important number of communication tools, from stationery and brochures to online templates.