Selected work

Matexi

Welcome to the neighbourhood

Expertise
Brand strategy · Brand identity
Sector
Vastgoed
Year
2020
Matexi: case image.
The idea

Matexi united all its branded firms into one major brand. The result is one strong and consistent brand universe, based on a very strong positioning and a vision to become the reference in developing and building neighbourhoods.

Matexi: case video.
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The story behind the work

What was the challenge?

Matexi had several branded firms. They had to come together under one major brand: Matexi. That brand needed a very strong positioning and a vision to become the reference in developing and building neighbourhoods.

What choices did we make?

We united all the branded firms into one brand, Matexi. The brand universe rests on a very strong positioning and on the vision to become the reference in developing and building neighbourhoods. The aim was a universe that is both strong and consistent.

What did we create?

We created one strong and consistent brand universe for Matexi. As a result of this exercise, all current neighbourhood projects were revised and brought in line with the corporate philosophy.