InBev
Interbrew and Ambev
Interbrew and Ambev came together to form the world's most important brewer. We worked on InBev's communication platform and corporate identity, with tools in up to 17 languages, and on the employer branding for its global trainee program.
The story behind the work
What was the challenge?
In 2004-2005 Interbrew and Ambev came together to form the world's most important brewer. The new company needed an extensive communication platform and an elaborate corporate identity. The communication tools had to be available in up to 17 languages.
What choices did we make?
We built an extensive communication platform and an elaborate corporate identity for the new company. The tools were made for up to 17 languages, with multiple style guides for Europe and the US. InBev also asked us to take charge of its employer branding communication. We focused on the global trainee program, which aims to attract high potential young talents.
What did we create?
We made communication tools in up to 17 languages: multiple style guides (Europe and US), corporate, employee and trade magazines, and more. We also took charge of the employer branding communication for InBev's global trainee program.