Impact
Expertise Included
Three Belgian brands in temp work, selection and recruitment became one group. We built a brand strategy and identity that puts Impact forward as the specialist in specialists.
The story behind the work
What was the challenge?
In Belgium, this group of temp agencies, selection and recruitment firms ran several brands: Impact Interim, Maintec and Top Interim. The group wanted to unite them under one single umbrella. It also wanted to underline its position as the specialist in specialists.
What choices did we make?
We started from that position: the specialist in specialists. The brand strategy and the messaging follow from it. The three brands, Impact Interim, Maintec and Top Interim, now sit under one umbrella. The visual and verbal identity carry the same idea, summed up in the line Expertise Included.
What did we create?
We delivered the brand strategy, the messaging and the brand identity, both visual and verbal. We also made the communication tools for the group.