Herbird
Delightful design is the word
Herbird is a sophisticated soft drink by Eldrid and Kevin Vindevogel. We gave it a name, a wordmark and a lively avatar, and built an organic visual identity from its fresh ingredients.
The story behind the work
What was the challenge?
Eldrid and Kevin Vindevogel make a sophisticated soft drink. It enriches the culinary experience with a masterly crafted sensation, so delicate to savour that you forget you are not sipping alcohol. A toast to taste. The question was how to convey this experience to an audience that has plenty of choice when it comes to aperitifs. The drink needed a name that holds some meaning without being a mouthful. It had to sound as if it has been around for years, and still feel fresh every time you say it. The research took us to local bars and restaurants.
What choices did we make?
We named the drink Herbird, a mix of "herb" and "bird". Herb refers to the fine natural ingredients. Bird links to the creators' last name, Vindevogel. The name is clear and simple, and pleasing to the eye. The fresh ingredients also shaped our visual approach. We derived the colour palette from them and added a granular pattern similar to the texture of rhubarb, for a sensational touch. Flower shapes frame the labels, joyful and graceful. For photography we select distinctive pictures that convey the right culinary ambiance: foody, but welcoming, rich in contrast and detail.
What did we create?
We created the Herbird name and wordmark, plus a lively avatar crafted with the same care. The brand has a stylised organic look that communicates craftsmanship with a sense of heritage, and it works in print deliverables and digital channels. Refined compositions give the identity consistency and an eye-catching dynamic. Highlights of botanicals expand the design options.