Grava
Driven by results. Powered by creativity.
Grava, formerly known as FairEtail, vitalizes and optimizes the digital performance of brands, companies and products. For its 10-year anniversary we gave the agency a new name and a new identity. Grava is Esperanto for relevant, and the lowercase g works as a looking glass.
The story behind the work
What was the challenge?
FairEtail was celebrating its 10-year anniversary and had renewed its positioning. Over the years it had evolved into a digital marketing company. The agency analyses in depth, advises on various aspects, activates online and converts en masse to generate more leads and more turnover. The old name no longer matched this personality and posture, so the agency treated itself to a rebranding.
What choices did we make?
Once we had identified the altered personality and posture, we started the search for a new name. Grava, Esperanto for relevant, puts the focus on the agency's performance driven approach. Grava is always looking for better ways to get great results, so we use the lowercase g as an elegant looking glass. The line of the g indicates the input field of a search bar. We apply this graphic element to highlight titles, quotes and streamers. Grava is a marketing agency with an inventive spirit, so we gave it a style of its own.
What did we create?
We created the new name Grava and an identity built around the lowercase g as a looking glass. The search bar line highlights titles, quotes and streamers. We also developed a set of clear icons that bring structure, and a playful graphic element that empowers the photography. These tools are consistent in quality and unique in appeal, and they underline Grava's leading status.