Exact
Exact for Manufacturing
Exact and its services have changed significantly in recent years. We updated the brand message and identity around a new claim: “Focus on what’s next.”
The story behind the work
What was the challenge?
Over the last few years, Exact and its services have evolved significantly. The brand message and identity we developed some six years ago needed a clear update, and that update was put on the agenda.
What choices did we make?
Exact teamed up with us again. Together we came up with a new claim: “Focus on what’s next.” We also revised the visual brand identity.
What did we create?
We delivered a new claim, “Focus on what’s next.”, and a revised visual brand identity. We also created a new, extended set of guidelines and communication materials.