DEME
Creating land for the future
DEME, a Belgian world leader in dredging and land reclamation, needed more cohesion between the separate companies of the group. The theme 'Creating land for the future' lets DEME communicate as one solid global services group.
The story behind the work
What was the challenge?
DEME is a Belgian world leader in dredging and land reclamation. The group consists of separate companies, and DEME needed more cohesion between them. That called for alignment in messaging and a clear brand architecture.
What choices did we make?
Alignment in messaging and a clear brand architecture were the two points to solve. We developed one unifying theme for the group: 'Creating land for the future'. It gives the separate companies a common starting point for how they communicate.
What did we create?
We developed the unifying theme 'Creating land for the future'. With this theme, DEME can communicate as one solid global services group.