Selected work

Deloitte

Off to a flying start

Expertise
Brand identity · Communication · Design
Sector
Financieel
Year
2020
Deloitte: case image.
The idea

Deloitte has been with us since day 1. We develop employer-branding campaigns to recruit the brightest minds at Belgium's top universities, and we share our thoughts and designs on a corporate level too.

The story behind the work

What was the challenge?

Deloitte has been with us since day 1, and we still don't completely understand what they do. Nonetheless, we have developed numerous employer-branding campaigns to recruit the brightest minds at Belgium's top universities. Careers at Deloitte are off to a flying start, especially since the company's HQ moved to new offices at Brussels Airport. The totally refurbished Gateway building, next to the departure hall, now welcomes over 2,000 Deloitte employees every day. The massive move offered a great opportunity to intensify existing programs and implement new initiatives to improve people's comfort and well-being. That raises questions. How can we fuel minds instead of cars? How much gin does it take to mix business with pleasure? How do you crunch numbers and crunch abs at the same time? These are the questions we work on.

What choices did we make?

The Deloitte corporate identity was implemented internationally in 2015 and is characterized by a central, rounded image. We put that image to good use in our work. For the partnership with Rock Werchter, the focus was on Deloitte's qualities as an employer. The aim was to stimulate people to develop, both in their professional and personal lives. The festival offered a unique opportunity to reach a large audience. On a corporate level too, we happily share our thoughts and designs with Deloitte, next to the employer-branding campaigns aimed at Belgium's top universities.

What did we create?

We developed numerous employer-branding campaigns for Deloitte to recruit the brightest minds at Belgium's top universities. On a corporate level, we share our thoughts and designs. At Rock Werchter, we welcomed employees and (potential) applicants in the 'Amplified' booth. It was an uplifting environment with a unique perspective on the main stage and the festival crowd. Together, they shared an extraordinary experience, and that positive energy is still felt throughout the entire Deloitte community. As one line from the project puts it: "Knock-knock-knockin' on Deloitte's door!"