Cultuurconnect
Digital strengthens local
Locus and Bibnet merged into one new initiative: Cultuurconnect. It introduces and supports all digital initiatives with public libraries and cultural centers in Flanders.
The story behind the work
What was the challenge?
Locus and Bibnet were both initiatives of the Flemish government. Locus supported public libraries and cultural centers. Bibnet supported public libraries in their digital offering and environment. The two merged into one initiative, which needed a new brand.
What choices did we make?
The new brand brings both initiatives together under one name: Cultuurconnect. It covers all digital initiatives with public libraries and cultural centers. The tagline, "Digitaal versterkt lokaal", puts the digital work and the local organizations side by side.
What did we create?
We created the brand Cultuurconnect for the merger of Locus and Bibnet. The brand introduces and supports digital initiatives with public libraries and cultural centers. This lets them collaborate intensively and help their different audiences explore and enjoy culture in a broad sense in new ways.