Selected work

City of Ghent

So much city

Expertise
Brand identity · Communication
Sector
Publieke sector
Year
2017
City of Ghent: case image.
The idea

Ghent asked us for a dynamic, flexible brand identity and a communication idea. Together they bring the core message "Ghent: so much city" to life. The rebranding received a 'Merit' in the 2012 Rebrand® 100 Global Awards.

City of Ghent: image 1
City of Ghent: image 2
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The story behind the work

What was the challenge?

Ghent is one of Europe's most fascinating cities to visit. The city asked us to develop a dynamic, flexible brand identity and a communication idea. Both had to bring the core message "Ghent: so much city" to life.

What choices did we make?

The core message "Ghent: so much city" was our starting point. We gave the brand identity a dynamic and flexible character. The communication idea carries the same message, so the identity and the communication work toward the same goal.

What did we create?

We developed a dynamic, flexible brand identity for Ghent and a communication idea built around "Ghent: so much city". The Ghent rebranding was granted a 'Merit' in the 2012 Rebrand® 100 Global Awards.