Beautiful ABC
From hope to joy
Beautiful ABC is a global, multi-disciplinary organization that helps patients rebuild their lives after a breast cancer diagnosis. It shows that a life with joy, beauty and well-being is possible after treatment.
The story behind the work
What was the challenge?
A breast cancer diagnosis changes a patient's life. Beautiful ABC is devoted to the reconstruction of that life. The organization works globally and across disciplines. It needed to be a medium through which patients can discover a comprehensive approach to breast cancer.
What choices did we make?
The tagline sets the direction: From hope to joy. Beautiful ABC acts as a medium that gives patients inspiration. After treatment, a beautiful life with joy and well-being is possible.
What did we create?
Beautiful ABC, a 2017 initiative that works under the tagline From hope to joy. It is a medium where patients find a comprehensive approach to breast cancer and inspiration for life after treatment.