Selected work

Avignonesi

Harvesting a better brand

Expertise
Brand strategy · Brand identity · Communication
Sector
Voeding & agri
Year
2017
Avignonesi: case image.
The idea

We translated the brand proposition of Avignonesi into clear and consistent on- and offline brand communications. The result is a powerful brand image for this famous Tuscan wine estate.

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The story behind the work

What was the challenge?

Avignonesi is a famous Tuscan wine estate. Its brand proposition had to come across clearly and consistently, both online and offline.

What choices did we make?

We started from the brand proposition and translated it into brand communications. Every on- and offline expression follows the same line, so the brand looks and sounds like itself everywhere.

What did we create?

We made clear and consistent on- and offline brand communications for Avignonesi. Together they form a powerful brand image. The rebranding was granted the coveted 'Best of' in the 2012 Rebrand®100 Global Awards.