Agilitas
Branding that brings value
Agilitas is a rebranding in the broadest sense of the word. t-interim became Agilitas and t-heater became Amplo. The Agilitas Group got a clear brand architecture and a new identity built on personal contact, an agile approach and involvement in the local market.
The story behind the work
What was the challenge?
The Agilitas Group and its members have been passionate specialists for 30 years. They are known for real personal contact, an agile approach and strong involvement in the local market. They are committed to (interim) employees who want to build their future in the companies that hire them. The task was to turn t-interim into Agilitas and t-heater into Amplo, and to position the group and its members as the specialists they are and have been. The former sub brands needed a clear structure too. The name t-heater came from a forced t-wordplay to match the other t-group members. It did not represent the organisation's services at all.
What choices did we make?
Competent, Close, Continuing sum up the approach of the new brand. A continued match is only possible when seasoned experts know clients and candidates through and through. You can only understand people and their needs when you are truly close to them, in a literal as well as a figurative sense. For the brand architecture we set a clear distance from some of the former sub brands. t-heater, for example, became Amplo. We brought a number of services, Professional, Home Services and Care, together under one parent brand. This underlines the diversity within the unity of the one Agilitas offering and strengthens the overall brand.
What did we create?
We turned the mix of trusted experience and revitalised adaptability into an inviting logo, a contemporary typeface and a colour palette. The palette combines a more thoughtful primary colour with a supporting set of exciting, lively tints. A people business brand needs photography that portrays people as they are and as they want to be seen, in an environment that is 100% theirs. So the photography shows spontaneous people with a self-assured, happy appearance. We also renamed t-interim and t-heater and set up the brand architecture for the members of the Agilitas Group.