Real estate
More than square metres. For property developers, real estate agencies and new living concepts, we build brands that inspire trust in one of the biggest decisions people make.
Everyone promises unique green living.
Real estate is a sector full of promises that all look alike. Every project is exclusive, every location unique, every agency personal. For a buyer or investor, everything becomes interchangeable. That is exactly why a sharp brand makes such a difference here.
On top of that, a real estate brand has to last. A project lives from planning permission to the last key, often for years, and speaks to buyers, investors, agents, authorities and local residents along the way. At the same time, it has to relate to the developer's own brand: does the developer come first, or the project?
Sectors
Do you work on the developer brand or on a project?
Both. It often starts with one project, and then it turns out the relationship with the developer brand is unclear. In that case, we first define the architecture, so every next project starts faster and more coherently.
When is the best time to start branding a project?
Well before the sales launch. Name, positioning and identity must be ready for the first site hoardings, the website and pre-marketing. Those who only start when sales need to begin are choosing under time pressure.
Do you also make the site hoardings, the brochure and the website?
We design the system and the key applications, and guide the parties who execute. For campaigns, content and production, we bring in the Creative Family labels where needed.