Design based on form alone is meaningless. A brand must express a personality, tell a story, connect with the right tone of voice in all communications. Most importantly, the brand strategy must always be consistent. To fine-tune your brand identity, we conduct exploratory research: SWOT analysis, values, mission and vision, a road-map with your short- and long-term goals, stakeholders and key players interviews, ... In an animated workshop, we engage in brainstorming exercises that reveal the data needed to define your brand strategy.

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